Simplyhealth

Simplyhealth is a provider of health cash plans to over 1 million UK customers. They date back to 1872, and offer programmes around dental care, eye care, physiotherapy and more.

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Operating frequent trainings with perfect data accuracy

Simplyhealth run over 500 events each year dedicated to client training, both in-person and virtually. These trainings are primarily for dentists, who are awarded continuing professional development (CPD) hours which they submit to the General Dental Council. As accredited healthcare training, data accuracy is paramount – Simplyhealth are required to identify who attended, solicit feedback from every attendee and act on any issues.

“Our previous system was becoming too prohibitive in terms of the volume we needed to process and the associated cost,” explains Jo Banks, Client Training Manager. “It also only facilitated feedback. With Cvent, we were also able to handle registrations and event websites, for which we used different platforms before – we brought everything into one place, which helped create a more flexible, self-service experience for the customer.”

Like many organisations, they converted many events to virtual formats during the pandemic, having largely dealt in in-person events beforehand. They’ve continued to host events virtually, and have found that Cvent has enabled them to host more events overall. They’re currently implementing an integration between Cvent and Microsoft Teams, to increase efficiency even further.

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Delivering accredited healthcare training with OnArrival and Survey

For their face-to-face events however, they use Cvent’s OnArrival Premium for check-in and badging. “It’s been great for us because beforehand we were using a lot of manual processes, handwriting lists of attendees and using iPads,” Jo shares. “There was a lot of time-consuming back and forth to define who attended and submit credits accordingly.”

“With OnArrival, we have this data there in real time. Attendees can register right up to the start of the event without affecting the accuracy of the data. It’s made a huge difference.”

They use Cvent Survey to gather feedback. “We have to get feedback from everyone to award their credit,” Jo explains. “We also need to prove to an external body that our training is being delivered to a certain standard – show that enough consider it good or excellent, and that we’re acting on any poor feedback.”

With accurate, live attendance data from OnArrival, and consistently solicited feedback from Cvent Survey, SimplyHealth have been able to create custom reports that showcase the standards of the healthcare training they offer.

Like all Cvent customers, Simplyhealth keep in regular contact with their account team. “We have bi-monthly updates with our Customer Success Manager,” explains Jen Hinds, Client Training Executive. “Whenever we’ve had issues we’ve been able to get them solved very quickly – one Friday one of our feedback surveys wasn’t working correctly, and we had a resolution within an hour. The support is there, and it’s great.”

GOALS

To deliver an accredited training programme across multiple formats at scale
To minimise manual processes and ensure compliance with healthcare training regulations

APPROACH