Westin Tampa Bay

The Westin Tampa Bay used Cvent technology to keep pace with the rapidly changing industry during the pandemic and continued these best practices to stand out from the competition.

100%

2021 response rate to Cvent RFPs

50%

Bid rate

366

Events created in Cvent Event Diagramming

The Westin Tampa Bay’s director of sales and marketing Colleen Beck needed tools and knowledge that would enable her team to bring events back to Tampa Bay after the shutdowns in 2020. Searching for answers in Cvent, she discovered Cvent Community, where she could listen to planners discuss their needs and stumbling blocks. Based on this insight, Colleen and her entire team became certified in Cvent Event Diagramming and now easily add diagrams with all of their RFPs, increasing planner engagement and the hotel’s revenue.

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Products used:

Cvent Supplier Network Diamond Advertising

Speed RFP

Cvent Event Diagramming

Productivity Tools

Custom Proposals

Cvent Community

Cvent Celebrity