HOTELREZ

HotelREZ, a leading hotel representation company with a portfolio of over 2,500 independent hotels worldwide, faced increasing complexity in managing corporate travel RFPs. Their manual, fragmented processes made it difficult to efficiently secure high-value corporate contracts and support their diverse range of properties.

To address these challenges, HotelREZ adopted Cvent Transient, a platform designed to streamline the entire RFP process. This solution provided powerful management tools, market intelligence, and automation features, enabling HotelREZ to:

• Attract 6,533 corporate and consortia RFPs for the 2024 contract period

• Achieve an impressive 81.6% RFP acceptance rate

• Increase subscribing hotels by 21.6% from 2023 to 2024

Key benefits included real-time visibility into bid statuses, reduced manual workload, and the ability to quickly identify and pursue new corporate travel opportunities using Cvent’s Market Leads tool. This data-driven approach not only helped HotelREZ win more business but also improved client retention and repeat business by tracking and maintaining strong relationships with corporate accounts year-over-year.

Emma Smith, Director of Global Sales, highlighted the platform’s ease of use and the value of its dashboards and market insights, stating, “The Cvent tool is one huge arm of receiving bids. That gives us a gateway into understanding what the markets are doing and what the opportunities are. It’s very easy to utilise and the functionality is fantastic. We use the dashboards every day.”

If you’re interested in learning how HotelREZ transformed its corporate travel strategy, streamlined RFP management, and empowered its member hotels to compete with larger chains, download the full case study for a comprehensive look at their journey, detailed results, and actionable insights.