Visit San Antonio has successfully positioned itself as a leading convention and visitors bureau by leveraging data and building strong relationships. Despite competing with other major Texas cities, the CVB has utilized tools like Cvent Business Intelligence to analyze market trends, tailor their messaging, and attract significant events such as Cvent CONNECT, which brought nearly 4,000 attendees. They have started using Planner Navigator to learn more about their prospects and start conversations with comprehensive information about how the city of San Antonio can perfectly meet their needs. With a 32% increase in new planner organizations sourcing the metro area and a 19% rise in RFP value, Visit San Antonio exemplifies how strategic data use and personalized service can drive impressive results. To delve deeper into their strategies and outcomes, download the full case study now.
Planner Navigator is a way to look at organizations and planners that we haven't been able to before- to dissect companies, segments, and meetings. We can give that information to our salespeople so they're more efficient, directed, and in tune with what we're asking them to bring to our city. Our sales team is interested in discovering new data about customers they thought they knew. Now we know them even better. We can have very pointed, concise conversations about bringing your meeting to San Antonio based on important factors.
CHALLENGE
Standing out in a state with many big cities and convention destinations despite limited time to build relationships and win business
SOLUTION
Analyzing data and implementing best practices to target the right event professionals and highlight unique offers
RESULTS
Capturing more group business, including citywide events like Cvent CONNECT