Event marketing software users enjoy:


Higher growth in marketing’s contribution to revenue year-over-year.


Annual improvement in shortening the buyer's journey.


Higher average growth in company revenue year-over-year.

Event marketing software features:

Digitise your meetings and events channel

Cvent’s event marketing software allows you to measure and optimise your events to drive greater value.

Access a data goldmine

From sessions attended to appointments scheduled, interest and buying signals are everywhere. The right technology can give you critical access to your onsite data goldmine.

Build pipeline and accelerate your sales funnel

Capture attendee data and share it quickly with your marketing automation and CRM systems to reduce time to first sales contact.

Showcase your brand

From customisable event websites to innovative, unobtrusive onsite technology for check-in, Cvent’s event marketing software helps bring your brand to life.

Join the over 300,000 customers who use Cvent to power their events.

Promote events effectively with our event marketing tools

Event Website Design

  • Customise the event website with built-in tools
  • Embed video, maps, social media sharing
  • Easily clone for future or group events
  • Fully mobile optimised

Event Email Marketing

  • Create branded emails to match website
  • Personalise communication with 40+ mail merge fields
  • Edit or build emails easily with HTML editor
  • Showcase key sponsors

Event Contact Management

  • Import contacts in one click from any source
  • Integrate Cvent address book with your back-end database
  • Create tailored registration for different contact types
  • Collect customised contact information

Mobile Event Apps

  • Create an app that’s in line with your brand.
  • Keep attendees informed through push notifications
  • Track and analyse key event metrics
  • Customise security, privacy and social media settings

Event Reporting

  • Get actionable session performance metrics
  • Prove your event’s impact across your organisation
  • Compare event data to benchmark your metrics
  • Segregate data based on demographics, accounts, products etc.

Tracking and Integration

  • Get real-time data on session attendance, exhibit floor visits etc.
  • Control session attendance through access control
  • Integrate seamlessly with your marketing tools
  • Eliminate manual data entry to save time and improve accuracy