Fairmont Singapore and Swissôtel The Stamford

During the pandemic, the team at Fairmont Singapore and Swissôtel The Stamford leveraged Cvent Event Diagramming and Cvent Search Ads to design safer events, gain more leads and create a collaborative partnership with clients.

 

Introduction

Fairmont Singapore is a five-star luxury hotel that features 2,030 rooms, 13 restaurants and bars, a convention centre consisting of over 10,000 square metres of meeting space, a pool, six tennis courts, and a spa. Voted as ‘Singapore’s Leading Conference Hotel’, Fairmont Singapore is a promising venue with 34 meeting rooms and three magnificent ballrooms, all equipped with state-of-the-art facilities to make your event a success.

Pandemic Challenges

Like the global hospitality industry, Fairmont Singapore also got affected by the pandemic related travel restrictions and lockdowns. They were not able to host site visits for the clients, and it was difficult for their planners to understand the hotels’ capacities and event space layouts.

As a key MICE venue, the hotel understood the need for safer, successful events which protect attendees and satisfy government guidelines. It became imperative for the hotel to partner with planners to ensure their events follow proper social distancing norms and have well-configured seating arrangements.  

In addition, Marcus Hanna, Managing Director at Fairmont Singapore and Swissotel The Stamford added that it became difficult to keep up with the MICE market trends and receive continued RFPs during these unprecedented times. They needed a solution that could help them improve their MICE lead generation.

 



The Solution

Fairmont Singapore decided to partner with Cvent and started leveraging solutions like Cvent Event Diagramming and Cvent Search Ads to provide clients with virtual offers that take into careful consideration the requirements of safe distancing and cater to their varied needs in the new normal.

Advertising on the Cvent platform helped Fairmont Singapore to increase the flow of MICE leads and stay top of mind with the meeting planners. The sales and marketing teams at Fairmont Singapore leveraged the data and analytics provided by Cvent to gain an in-depth understanding of the meetings and events market. This, in turn, benefitted them in staying updated with the latest market trends and aligning their campaigns to optimise the results.

 



The Result

Despite the travel restrictions during the pandemic, the team at Fairmont Singapore achieved a high award value for confirmed meetings and events business. The hotels’ sales team was able to convert future business from RFPs received through the Cvent platform.

Fairmont Singapore continues to be a key market leader on the Cvent platform. Marcus Hanna, Managing Director at Fairmont Singapore and Swissotel The Stamford added “We look forward to continuing to work with Cvent to maximise the partnership efforts and to reach out to more potential clients who are keen on holding events in our hotels here in Singapore”.  

With this note, Marcus and his team at Fairmont Singapore look forward to returning to those happy times in the very near future.


Learn more about how Cvent can help you gain more MICE business.

Cvent Search Ads

Cvent offers a full suite of Search Ad solutions that keep you top of mind for the tens of thousands of planners using our digital channels.

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Cvent Event Diagramming

With interactive floor plans and photo-realistic 3D, Cvent Event Diagramming allows venues to sell a stunning vision of their event space virtually.

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