Cvent Introduces Universal Appointments Enabling Organisations to Prove and Improve Exhibition Impact and ROI

New solution helps maximise valuable face time with customers and prospects at events organisations attend

Frankfurt, Germany - May 23, 2019 – Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new exhibition-focused appointments solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend.

With digital efforts making up the majority of an organisation’s multichannel budgets, trade show investments come under greater executive scrutiny, making visibility into the overall value of an events programs that much more important. By tracking what net new pipeline was built or influenced through appointments made onsite, exhibition managers and marketers can report back to key stakeholders on the sales opportunities created, and as a result, better quantify event ROI.

“For exhibition managers who are responsible for all aspects of the event process, their primary tools are still spreadsheets or individual trade show meeting portals,” said Patrick Smith, Chief Marketing Officer at Cvent. “When using these disparate tools, information gathered onsite is either lost or lives in silos within an organization, which does little to help drive sales and also impedes sales teams from following up with exhibition leads quickly and efficiently.”

Universal Appointments gives exhibition managers the ability to pre-book sales and executive meetings, prepare stakeholders for crucial one-on-one conversations, and deliver deeper insights into how many meetings were held onsite. Universal Appointments is a key offering in Cvent’s trade show solutions portfolio and offers exhibition managers the tools they need to reduce no-shows and maximise time with customers and prospects.

Universal Appointments addresses the key pain points of exhibition managers by allowing users to:

  • Pre-book meetings with customers and prospects
  • Effectively manage schedules for sales staff and executives onsite at exhibition stands
  • Better prepare sales staff and executives for critical prospect conversations by providing important pre-booking details to all stakeholders
  • Reduce the number of customer and prospect no-shows, maximizing time allocated to face-to-face interactions with customers and prospects
  • Report on net new or influenced pipeline resulting from exhibition interactions

Universal Appointments is currently available to all Cvent customers.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,300 employees, 27,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business.  Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.