The Association of Australian Convention Bureaux (AACB) has signed an annual partnership with global leading meetings, events and hospitality technology providers, Cvent. The partnership is a first-of-its-kind collaboration for AACB and highlights our mutual dedication to expanding Australia’s business events industry through technology and innovation.

Cvent will be the exclusive event technology partner for AACB’s 30th annual conference, Destination Business Events, which will allow members and conference participants to experience and engage with the technology up close and personal. The partnership will also open the door to collaborations on research and co-hosted education opportunities.

“We are very excited about this partnership. It’s great to have an industry partner that has a similar interest in the success of business events.” Chief Executive Officer of the AACB, Andrew Hiebl says.

“Over the years, we have seen the growing demand of business events in Australia’s market and as it matures, the role of technology will play an even more crucial role. As we prepare for our upcoming annual conference in September, I welcome the opportunity to utilise Cvent’s world-class event technology, and the benefits it will bring to the conference delegates.”

Through this strategic partnership, AACB will utilise Cvent’s full suite of event management solutions to help drive and enhance the attendee experience. Customised event website and online registration experience, onsite check-in and badging, data and reporting solutions, and a mobile event app designed to engage attendees, will be part of the collaboration delivered by Cvent.

“This is an incredible opportunity for Cvent to team up with AACB and support the growth of the business events industry in the region” said Chela Evans, Director of Sales, Cvent Australia. “AACB’s conference theme, Customer Experience: laneways to success, aligns directly with Cvent’s mission to transform meetings and events around the world. We are proud to offer our technology and look forward to continuing our partnership with them. Together, we can drive collaboration, connection, growth and advocacy for the industry.”

The annual conference will be held in Melbourne, September 2019. More information on the conference can be found on the conference website.