SEO Best Practices: The Hotelier’s Guide to Getting Found Online

Navigating difficult times such as these often means taking a look at the ways we do things, and marketing is no exception.

Organic search is the no. 1 driver of traffic to websites. What’s more: seventy per cent of links users click on are organic and two-thirds of online searchers ignore paid ads (imFORZA).

That means it’s never been more important to use search engine optimisation (SEO) to attract high-quality traffic to your website.

Our eBook, SEO Best Practices: The Hotelier’s Guide to Getting Found Online, explores: 

• Why discoverability matters in Hotel B2B marketing when it comes to building your events business
• How authoritative content improves search rankings
• What earned, owned and paid media does to boost relevance