July 11, 2023
By John Hunter

Have you ever thought about hosting a webinar but needed help figuring out where to start? Well, fear not! This post will cover everything you need to know to create and host a successful webinar. 

What is a webinar?

What is a Webinar?

First things first, let's define what a webinar is. A webinar is a live or pre-recorded online presentation or seminar that allows you to connect with your audience in real-time. It's a powerful tool for sharing your knowledge and expertise with a large group of people, regardless of where they are. 

Now that we know what a webinar is let's dive into the steps to create and host one. 

Steps for Creating a Successful Webinar:

Choose a topic 

The first step in creating a webinar is to choose a topic that will be relevant and interesting to your audience. Consider their problems or challenges and how you can help them solve them, including your expertise and what you can bring to the table that will add value to your presentations.  

When choosing a topic for your webinar, keeping your audience in mind is essential. Consider their pain points and challenges and how you can provide value and help them solve those problems. Consider the level of expertise of your audience and tailor your content accordingly. 

Another consideration is the timing of your webinar. You can choose a timely and relevant topic for your audience and schedule your webinar at a convenient time for them. This may mean considering time zones or work schedules to ensure maximum attendance.  


Decide on the format 

Next, you'll need to decide on the format of your webinar. Will it be a live presentation, a pre-recorded video, or a combination? Live webinars allow for real-time interaction with your audience, while pre-recorded webinars offer the flexibility to watch on-demand anytime. 

Benefits of on-demand webinars: 

  • Flexibility: On-demand webinars offer the flexibility to watch any time, which can be convenient for busy schedules or attendees in different time zones. 
  • Reach: On-demand webinars can reach a wider audience, as they can be shared and viewed anytime. 
  • Reusability: On-demand webinars, such as email campaigns or social media posts, can be reused and repurposed for future marketing efforts. 
  • Editing: On-demand webinars can be edited and refined before sharing with your audience, allowing you to perfect your content and messaging. 

Benefits of live webinars: 

  • Real-time interaction: Live webinars allow for real-time interaction with your audience, which can help to build engagement and rapport. 
  • Authority: Hosting a live webinar can help establish you as an authority in your field, demonstrating your expertise and ability to engage with your audience. 
  • Feedback: Live webinars allow for immediate feedback from your audience, which can help refine your content and messaging. 
  • Exclusivity: Live webinars can create a sense of exclusivity and urgency, as attendees must be present at the scheduled time to participate. 

On-demand webinars offer flexibility and reach, while live webinars offer real-time interaction and authority. Consider your goals and audience preferences when deciding which format to use for your next webinar.

Webinar Platform

Choose a platform 

Once you've decided on the format, it's time to choose a platform to host your webinar. Consider the features and pricing of each platform to find the best fit for your needs. Webinar platforms have.

Remember that because of the digital boom of 2020, your prospective audiences expect more from webinars. Broadcast-level video, interactive features, content downloads, networking, and more. The days of faceless speakers delivering PowerPoint presentations over dodgy phone lines are now over.    

Create your content 

Now it's time to create your content. This includes your presentation slides or resources for your audience and any pre-recorded videos or demos you'd like to include. Make sure your content is engaging, informative, and well-organized

The content of your webinar is critical to engaging your audience and providing value. When creating your content, keep in mind the following best practices: 

  • Keep it simple: Avoid overwhelming your audience with too much information or jargon. Focus on the key points and provide clear, actionable takeaways.
  • Use visuals: Use video, multiple speakers, images, charts, and graphs to illustrate your points and make your content more engaging.
  • Tell a story: Use anecdotes and examples to illustrate your points and make your content more relatable and memorable.
  • Practice, practice, practice: Practice your presentation beforehand to ensure you're comfortable with the content and timing. 

Promote your webinar 

Once your content is ready, it's time to promote your webinar. Use social media, email marketing, and other channels to get the word out. Ensure to include a clear call-to-action and a registration link for your audience to sign up. 

Promoting your webinar is crucial in building attendance and engagement. Use a variety of channels to get the word out, including email marketing, social media, and your website. Make sure to include a clear call-to-action and a registration link for your audience to sign up. 

Consider offering incentives for attendees, such as a free eBook or access to exclusive content. This can help to build excitement and encourage future attendance. 


Host your webinar 

On the day of your webinar, test your equipment and internet connection beforehand. Start on time and engage with your audience throughout the presentation. Allow time for questions and feedback at the end. 

Some best practices for hosting your webinar include: 

  • Be engaging: Keep your audience engaged by asking questions, providing examples, and using humor when appropriate.
  • Be interactive: Use polls, chat functionality, and other interactive tools to engage your audience and encourage participation.

Be prepared: Have backup plans in case of technical difficulties, such as a phone number for attendees to call in if they can't connect to the webinar.


Follow up with your audience 

After the webinar, follow up with your audience to thank them for attending and provide any additional resources or information they may need. This is an excellent opportunity to build relationships with your audience and continue to provide value in the future. 

Consider sending a follow-up email with a recording of the webinar, a summary of the key points, and any additional resources or links. You can also ask for feedback or provide a survey to gather insights and improve future webinars. 


In conclusion, hosting a webinar can be a powerful way to connect with your audience and share your knowledge and expertise. By following these best practices and preparing and promoting your webinar, you can create a successful and engaging event that provides value to your audience.

John Hunter

John Hunter

John is the Senior Manager of Event Cloud Content Marketing at Cvent. He has 11 years of experience writing about the meetings and events industry. John also has extensive copywriting experience across diverse industries, including broadcast television, retail advertising, associations, higher education, and corporate PR.

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