August 20, 2019
By Cvent
"Event planner." It’s a broad term that can be used to describe someone who plans a small birthday party for ten or someone who plans a multi-day conference for 350,000. The job, one of the top 5 most stressful jobs in 2017 according to Forbes, requires an intense eye for detail and organizational skills. It isn’t enough to get an event right, it has to be perfect. Nowadays, things are changing. The processes that planners used to rely on are growing and evolving. When you’re stuck in an excel dedupe or in a game of "phone tag" with a hotel to book additional rooms days before the event, you’ve probably thought – there has to be an easier way to do this. There is. The answer is technology.

Event Management Technology for Dummies

Which makes perfect sense. Why wouldn’t the answer be technology? We rely on technology for almost everything. If you don’t know an answer, Google it. When you want to know where your friends are, message them. Curious how your social media post is performing? Check the analytics. You need more toilet paper ASAP? Amazon Prime it! If there's an app that lets you hunt ghosts, why wouldn’t there be technology for event management? In our new series, There’s Tech for That, we’ll dive into all the ways that event technology can, and should, be used when planning your events. You don’t need to pull your hair out over managing room blocks or spend the night before an event updating multiple registration lists. There’s an easier way.  You might be wondering…

Won’t it take more time to learn?

At first, yes. Just like learning how to use a new app or getting used to system updates on your phone, implementing new technology takes time. The time to learn the system is short, as great products are created with users in mind. Once you learn the product, you gain time.

Won’t it eat up my event budget?

Event management technology costs money. It’s a product, and like all products, you have to pay for it.  The fact is, it really does improve the quality of your events and it speeds up otherwise endless processes. The data and event insights you have access to can help prove the success of your events and show you how to make them even more impactful for attendees.


Technology is changing the way things are done for the better. Find out what options will work for you, and soon, you’ll feel like you’re leading the pack. Join us every other week to discover another way that event management technology can change the way you do things. Next up: Building a Budget Want more? Read the BEGINNER’S GUIDE TO EVENT TECHNOLOGY


Cvent is a leading meetings, events, and hospitality technology provider with more than 4,500 employees and nearly 21,000 customers worldwide.

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