Cvent Introduces Universal Appointments Enabling Organizations to Prove and Improve Trade Show Impact and ROI

New solution helps maximize valuable face time with customers and prospects at events organizations attend

Tysons, VA - May 23, 2019 – Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new trade show-focused appointments solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend.

With digital efforts making up the majority of an organization’s multichannel budgets, trade show investments come under greater executive scrutiny, making visibility into the overall value of an events programs that much more important. By tracking what net new pipeline was built or influenced through appointments made onsite, trade show managers and marketers can report back to key stakeholders on the sales opportunities created, and as a result, better quantify event ROI.

“For trade show managers who are responsible for all aspects of the event process, their primary tools are still spreadsheets or individual trade show meeting portals,” said Patrick Smith, Chief Marketing Officer at Cvent. “When using these disparate tools, information gathered onsite is either lost or lives in silos within an organization, which does little to help drive sales and also impedes sales teams from following up with trade show leads quickly and efficiently.”

Universal Appointments gives trade show managers the ability to pre-book sales and executive meetings, prepare stakeholders for crucial one-on-one conversations, and deliver deeper insights into how many meetings were held onsite. Universal Appointments is a key offering in Cvent’s trade show solutions portfolio and offers trade show managers the tools they need to reduce no-shows and maximize time with customers and prospects.

Universal Appointments addresses the key pain points of trade show managers by allowing users to:

  • Pre-book meetings with customers and prospects
  • Effectively manage schedules for sales staff and executives onsite at trade show booths
  • Better prepare sales staff and executives for critical prospect conversations by providing important pre-booking details to all stakeholders
  • Reduce the number of customer and prospect no-shows, maximizing time allocated to face-to-face interactions with customers and prospects
  • Report on net new or influenced pipeline resulting from trade show interactions

Universal Appointments is currently available to all Cvent customers.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees, 30,000 customers, and 300,000 users worldwide. Founded in 1999, the company delivers the most comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create unmatched experiences. Cvent is headquartered in McLean, Virginia, just outside of Washington D.C., and has additional offices in London, Frankfurt, Dubai, Melbourne, New Delhi, and Singapore among others, to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events.  Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.