Mary O'Connor & Company
Ensuring creative virtual event solutions with the Cvent Virtual Attendee Hub®
Kristin Huben, Account Director at Mary O’Connor & Company, first saw the global health crisis affect her company in early March. The meeting and events planning agency underwent the same challenges as the rest of the industry, with the knowledge that many of their clients’ events would be postponed or canceled. With the uncertainty of the global pandemic affecting the outlook of their clients’ business, she knew the answer was to pivot as quickly as possible to virtual.
The 25 year-old company manages events of all sizes for clients across industries. It was their existing relationships with their customers that helped drive their expertise in the new virtual world. “Going from being with all of our customers, who we love so much, to the virtual atmosphere meant the face of meetings and events was changing as well,” she says. “We needed to change to meet the customer’s business objectives.” As a result, the Mary O’Connor & Company team quickly shifted to execute premier virtual events for their clients.
Powering Virtual Event Success with Cvent
After seeing almost all events paused for the first half of 2020, virtual events become mainstream for the second half of the year. As a result, an association client partnered with Kristin’s team to evaluate virtual meeting technologies in the marketplace. They hoped to find a solution that could serve not only their virtual event needs, but the eventuality of in-person events. The association combined three separate conferences into one virtual experience. They needed a virtual platform that could support complicated registration logic while offering customizable features, an easily navigable platform, and the ability to follow advanced rules to create custom experiences. Kristen was able to see the new Cvent Virtual Attendee Hub® in action at Cvent CONNECT Virtual, Cvent's virtual user conference. She quickly recommended the tool as the right solution for her client.
The virtual event would require advanced logic to manage multiple registration pathways. Different packages were available for members, non-members, and sponsors. The content was designed for professionals working with franchise organizations, so it was also tailored to fit three unique business services based on the global situation: those not yet re-opened, those partially re-opened, and those fully re-opened. Further, there were pre-registration sessions with head count ceilings. The content offerings could be purchased à la cart or as a package, and were split into marketing, operations, sales, and development tracks. Recorded content would be available to all post-event, with a few thresholds in place.
The complexity of the event build and registration logic meant the flexibility of the Virtual Attendee Hub and integrated Cvent Event Management system were a perfect fit. “Cvent is certainly the industry leader by leaps and bounds, especially in terms of the need for complicated registration advanced logic to drive a really custom experience for attendees, and with the Virtual Attendee Hub,” says Kristin. Registration data flowed seamlessly into the virtual platform across the four day event. Attendees were guaranteed a secure login experience with one-click access to the virtual environment protected by two-factor authentication and built-in privacy controls. The single system of record also offered clear data insights for Kristin’s client, with on-demand reports to track attendance and measure key data points across the event lifecycle. Kristin insists the technology “was definitely designed with the user in mind." As both experienced Cvent users and novices would be accessing the tools, she felt comfortable with the clean interface and user experience for both registration and the Virtual Attendee Hub.