Terranea Resort's sales team is much smaller now than in the past and the pressure from planners to provide a comprehensive response is greater. Using Cvent products to automate manual processes frees up extra time for developing personal relationships with meeting and event planners.
YoY increase in RFPs received
YoY increase in awarded RFPs
With fewer staff members and more demand than ever before, the sales team at Terranea Resort needed a way to be efficient without sacrificing the personal connect that makes the resort stand out among the competition. The resort has developed a robust Cvent Supplier Network profile to give planners detailed information about the resort and its meeting and event space. After receiving well-qualified RFPs, the director of national accounts Gaetan Mousseau uses Productivity Tools to provide comprehensive information about the resort and to build a personal connect with meeting and event planners. Cvent tools allow them to maintain a perfect response rate and win more group business.