Terranea Resort

Terranea Resort's sales team is much smaller now than in the past and the pressure from planners to provide a comprehensive response is greater. Using Cvent products to automate manual processes frees up extra time for developing personal relationships with meeting and event planners. 

100%

Response rate

80%

YoY increase in RFPs received

81%

YoY increase in awarded RFPs

With fewer staff members and more demand than ever before, the sales team at Terranea Resort needed a way to be efficient without sacrificing the personal connect that makes the resort stand out among the competition. The resort has developed a robust Cvent Supplier Network profile to give planners detailed information about the resort and its meeting and event space. After receiving well-qualified RFPs, the director of national accounts Gaetan Mousseau uses Productivity Tools to provide comprehensive information about the resort and to build a personal connect with meeting and event planners. Cvent tools allow them to maintain a perfect response rate and win more group business. 

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