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  1. Case Studies

VISIT ANAHEIM

Cvent kept hotels, planners, and the destination in contact and championed the return of in-person events and meetings

Download case study
Video
 
3%

Increase in hotel response when the CVB is copied

5%

Increase in CVB copy share

21%

Decrease in response time

Visit Anaheim used the lull in business during 2020 to update its Cvent microsite and helped hotels do the same to prepare for the return of in-person meetings and events. Their consistent presence during turbulent times guided meeting planners through uncertainty to success, even when properties were closed or short-staffed. With in-depth reporting information and a clear picture of what was happening in the destination, vice president of meeting and partnership sales Mariles Krok created a business case for increased incentives to successfully attract new business.

With CSN Business Intelligence, I was able to figure out that we were losing opportunities to our comp set because of the incentives they were offering. I was able to put together a case study, bring it to leadership's attention, and let them know- 'This is the reason why these destinations are seeing more RFPs and why they're converting. And this is why I would like to take these steps to gain a lot more of that share.' It helped us make sure that the destination was seen in the best possible way. 

Mariles Krok
Vice President of Meeting and Partnership Sales
Products used:
CSN Advertising
Grow your group business
CVB Productivity Tools
Connecting venues and planners
Group Business Webpages
Build a beautiful event venue website
CSN Productivity Tools
Turn leads into business

CHALLENGES

Lend a hand, Become the point of contact

SOLUTIONS

Effective use of Cvent Supplier Network and Cvent Business Intelligence

RESULTS

Bringing people to Anaheim

Download case study

Visit Lubbock

Birmingham CVB

Greater Birmingham CVB

Terranea Resort

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