Visit Anaheim used the lull in business during 2020 to update its Cvent microsite and helped hotels do the same to prepare for the return of in-person meetings and events. Their consistent presence during turbulent times guided meeting planners through uncertainty to success, even when properties were closed or short-staffed. With in-depth reporting information and a clear picture of what was happening in the destination, vice president of meeting and partnership sales Mariles Krok created a business case for increased incentives to successfully attract new business.
Products used:
CSN Advertising
CVB Productivity Tools
Group Business Webpages
CSN Productivity Tools
CHALLENGES
Lend a hand, Become the point of contact
SOLUTIONS
Effective use of Cvent Supplier Network and Cvent Business Intelligence
RESULTS
Bringing people to Anaheim
Visit Lubbock used the Cvent Supplier Network to capitalize on the trend of choosing smaller destinations for meetings and events.
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Cvent tools give Birmingham visibility and a way to target planners who are considering the area.
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