The DMO Visit Anaheim filled in the gaps for hotels during the pandemic and used Cvent data to strategize how to bring meetings and events back to Orange County safely.
increase in hotel response rate when the CVB is copied on RFPs
increase in CVB copy share over two years
DMO decrease in response time
Visit Anaheim used the lull in business during 2020 to update their Cvent microsite and helped hotels do the same to prepare for the return of in-person meetings and events. Their consistent presence during turbulent times guided meeting planners through uncertainty to success, even when properties were closed or short-staffed. With in-depth reporting information and a clear picture of what was happening in the destination, vice president of meeting and partnership sales Mariles Krok created a business case for increased incentives to successfully attract new business.