Visit Lubbock

Visit Lubbock needed tools to capitalize on the trend of choosing smaller destinations for meetings and events during the pandemic recovery. The Cvent Supplier Network gave them a chance to shine on the same level as tier one cities.

17%

Increase in RFPs received year over year

10%

Increase in RFPs awarded when the CVB is copied (2021 to 2022)

2hr 17min

2021 CVB response time

Everything is big in Texas, and even if Lubbock isn’t the biggest city, the Visit Lubbock DMO has the powerful tools needed to draw meetings and events to their hotels and venues. Cvent enables the smaller city to be visible, and a robust microsite lets them easily share vital information with planners. Lubbock competes on the big stage with the support of advanced technology from Cvent.

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Products used:

Cvent Supplier Network Diamond Advertising

CVB copy feature

Destination Guide

Enterprise dashboard