The Wyndham Orlando Resort, International Drive is within walking distance of Disney, Universal Studios, and a number of other Orlando attractions. With 613 guest rooms and 60,000 square feet of meeting space, the director of sales and marketing Gino Marasco depends on Cvent technology to find and secure events for their property. Diamond ads increase their visibility, and Cvent Event Diagramming gives them an advantage over their comp set. CSN Business Intelligence tools such as Lead Scoring help them make informed decisions quickly. Increased response time, a 195 STR index, and increased revenue is continuing to drive success at the resort.
CHALLENGES
Saving group business with event diagramming
SOLUTIONS
Using Business Intelligence tools to monitor and respond to industry changes
RESULTS
Capturing new opportunities with Cvent technology
