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  1. Case Studies

WYNDHAM ORLANDO RESORT

The Wyndham Orlando Resort relies on Cvent Event Diagramming and Business Intelligence tools to gain a competitive edge

Download case study
Video
 
30%

YOY response improvement

22%

YOY increase in bid rate

10%

2021 market share

The Wyndham Orlando Resort, International Drive is within walking distance of Disney, Universal Studios, and a number of other Orlando attractions. With 613 guest rooms and 60,000 square feet of meeting space, the director of sales and marketing Gino Marasco depends on Cvent technology to find and secure events for their property. Diamond ads increase their visibility, and Cvent Event Diagramming gives them an advantage over their comp set. CSN Business Intelligence tools such as Lead Scoring help them make informed decisions quickly. Increased response time, a 195 STR index, and increased revenue is continuing to drive success at the resort.

Cvent Lead Scoring helps our sales managers become very efficient; they can now look at four or five leads and respond quickly to the ones we have a better chance of securing. We know the Lead Scoring from Cvent is accurate because it is integrated with our system. 

Gino Marasco
Director of Sales and Marketing
Products used:
CSN Advertising
Grow your group business
Cvent Event Diagramming
Better events by design
Cvent Passkey
Group reservations made easy
CSN Productivity Tools
Turn leads into business
CSN Business Intelligence
Transform your business
Group Competitive Set Dashboard
Make data-driven decisions
Hotel Website Solutions
Win direct group business
Lead Scoring
Efficiently prioritize leads

CHALLENGES

Saving group business with event diagramming

SOLUTIONS

Using Business Intelligence tools to monitor and respond to industry changes

RESULTS

Capturing new opportunities with Cvent technology

Download case study

Wyndham Hotels and Resorts

Terranea Resort

Kimpton Hotel Eventi

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