PLAZA SAN ANTONIO HOTEL & SPA, AUTOGRAPH COLLECTION

Using Cvent technology to create a seamless luxury experience in a new hotel

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Video
 
42%

Increase in RFPs when upgrading from three to four diamond advertising

1100

Interactive Floor Plan visits

73%

Bid rate

Plaza San Antonio Hotel & Spa, part of the Autograph Collection, faced the unique challenge of launching a luxury property in downtown San Antonio before its physical spaces were completed. The team needed to attract event planners, communicate their vision, and fill their calendar with meetings and events despite not having event photos or finished spaces to showcase.

Key Challenges

  • Marketing a new hotel before opening, with no prior event photos or completed spaces.

  • Making the property visible to event planners and building a group business pipeline from scratch.

  • Enabling planners to visualize and design luxury events remotely.

Cvent Products Used

To overcome these challenges, Plaza San Antonio leveraged several Cvent solutions:

  • Cvent Supplier Network (CSN) Advertising and Diamond Plus Ads: Increased the hotel’s visibility among planners, resulting in a 42% increase in received RFPs after upgrading their advertising tier.

  • RFP Showcase: Allowed the hotel to bid on RFPs from planners they hadn’t previously worked with, creating new business opportunities.

  • Cvent Event Diagramming: Enabled planners to interact with detailed diagrams and floor plans, experiment with setups, and visualize events before visiting the property.

  • Cvent Passkey: Streamlined the room reservation process, allowed for easy upgrades and amenity selection, and eliminated manual input for rooming lists.

  • Photo-Realistic 3D Tours, Planner Navigator, and CSN Business Intelligence: Enhanced the digital experience and provided valuable insights for both planners and the hotel team.

Products used:
logo for Plaza San Antonio and exterior of hotel

TOTAL MEETING SPACE

21,171 sq. ft. 

GUEST ROOMS

253

CHALLENGE

  • Marketing a new hotel to the right event planners
  • Collaborating on event design before the hotel opened
  • Meeting goals for meetings and events

SOLUTION

  • Highlighting the hotel via CSN Advertising to build awareness and interest
  • Bidding on RFPs through RFP Showcase to reach planners who don't know about the property
  • Communicating visually with planners by using Cvent Event Diagramming to manage the details of every event
  • Streamlining room blocks with Cvent Passkey

RESULTS

  • 73% bid rate
  • 100% response rate
  • Expanding their reach and revenue with various ad types
  • Satisfied planners who can clearly picture their event prior to visiting the property
  • Incremental revenue by offering additional amenities during booking
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