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  1. Case Studies

VISIT LUBBOCK

Visit Lubbock brings small-town southern charm to the big stage with the Cvent Supplier Network

Download case study
Video
 
17%

YOY increase in RFPs received

10%

Increase in awarded RFPs when the CVB is copied

2hr 17min

2021 response time

Everything is big in Texas, and even if Lubbock isn’t the biggest city, the Visit Lubbock DMO has the powerful tools needed to draw meetings and events to their hotels and venues. Cvent enables the smaller city to be visible, and a robust microsite lets them easily share vital information with planners. Lubbock competes on the big stage with the support of advanced technology from Cvent.

We know that when planners go and source- perhaps for just a region in the country or a facility that checks certain boxes- Lubbock's information will show up. That helps us be visible to planners that otherwise may not consider west Texas. Cvent technology allows us to be out there on the same level as tier-one cities. We're able to be just as visible as the big boys, as we call them!

Amy Zientek
Director of Sales
Products used:
CSN Advertising
Grow your group business
CVB Productivity Tools
Connecting venues and planners
Group Business Webpages
Build a beautiful event venue website
CSN Business Intelligence
Transform your business

CHALLENGES

Cvent technology enables DMOs to be an active, trusted advisor

SOLUTIONS

Cvent helps Visit Lubbock reach more planners with vital local knowledge

RESULTS

Business Intelligence tools guide marketing efforts

Download case study

The DMO Visit Anaheim used Cvent data to strategize how to bring meetings and events back to Orange County

Read case study

Cvent tools give Birmingham visibility and a way to target planners who are considering the area. 

Read case study

A luxury lifestyle boutique hotel leans on Cvent technology to create personalization and attract new group and event business. 

Read case study
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