Everything is big in Texas, and even if Lubbock isn’t the biggest city, the Visit Lubbock DMO has the powerful tools needed to draw meetings and events to their hotels and venues. Cvent enables the smaller city to be visible, and a robust microsite lets them easily share vital information with planners. Lubbock competes on the big stage with the support of advanced technology from Cvent.
Products used:
CSN Advertising
CVB Productivity Tools
Group Business Webpages
CSN Business Intelligence
CHALLENGES
Cvent technology enables DMOs to be an active, trusted advisor
SOLUTIONS
Cvent helps Visit Lubbock reach more planners with vital local knowledge
RESULTS
Business Intelligence tools guide marketing efforts
The DMO Visit Anaheim used Cvent data to strategize how to bring meetings and events back to Orange County
Read case study
Cvent tools give Birmingham visibility and a way to target planners who are considering the area.
Read case study