Global Planner Sourcing Report - 2017
Understand planners' sourcing behaviors with our data from over 1200 event planners worldwide.
This report includes insights and stats that will help you to know more about what planners find important when sourcing a venue, the channels that they use and the challenges that they face. It’s now up to you to use our findings to develop new strategies to attract and convert more MICE business opportunities.
Here are few highlights from the report –
- 43% of planners that we surveyed worldwide are millennials.
- The most popular type of event worldwide are conferences.
- 47% of planners have a certain hotel in mind when sourcing for an event.
- A poor experience with the booking process would prevent a planner from returning to a venue or hotel.