University of Portsmouth
Reimagining and Redesigning Recruitment at the University of Portsmouth
The University of Portsmouth is a university in the UK with more than 25,000 students offering a variety of degrees for both undergraduates and postgraduates. The recruitment team have spent the last 10 years perfecting their in-person recruitment programming to appeal to incoming students across demographic lines. But when COVID hit, they were forced to shift not only their event modality, but also their mindset – with only two months to make the transition.
"We had spent a decade building an in-person recruitment programme that we were really proud of,” recalls Kate Dunstone, Postgraduate and CPD Recruitment Manager. After the pandemic arrived, “We were thrown into the deep end for how to deliver recruitment events virtually.” Sophie Dear, Head of Marketing and Campaigns, adds: “Our process started in April with the lockdown, but we had to deliver our first open day at the end of June. So we didn’t have much time to research, procure, and deliver.” At the time, the number of providers were limited so the University of Portsmouth chose one that seemed to meet the majority of requirements. But as the year progressed and more of the team wanted to do virtual events, they realised the product was quite limited. “We needed a solution and contract that was flexible enough to accommodate a broader set of use cases,” recalls Dear. After going through another procurement process, this time with more rigorous requirements to accommodate expanding usage across departments, Cvent’s Attendee Hub offered a flexible, customisable, secure, and professional solution – and unlike other platforms, could provide a customisable experience their audience could relate to.
By adopting the Attendee Hub, the University of Portsmouth took their recruitment events online with ease. And once they made the transition, they were surprised to discover that the Hub provided a flexible, user-centered experience that didn’t just replicate their current offerings, but also offered new opportunities for growth.