March 09, 2017
By Amrutha Sarayu

woman-on-iphone

Mobile event apps are becoming fundamental to the success of any corporate event. With an event app, planners can improve the experience for attendees, solicit feedback seamlessly, capture many never-before-seen data points and increase event ROI. To summarise, mobile event applications help planners and organisers deliver successful events that are more relevant, more social and more personalised than ever before.

But despite having numerous advantages, event planners resist getting mobile apps for their events. Reason – there are a lot of misconceptions about incorporating a mobile app into event strategy. Costs, maintenance, timing and whether or not attendees will even use them, there are several objections rooted in myths that prevent the adoption of an event app.

Explore this infographic by CrowdCompass that provides relevant facts to bust the 10 common myths about mobile event apps. Take a look at top 5 of them here:

Myth 1: Event Apps are Expensive – The price of an event app varies from event to event and depends on the features you require on your app. In fact, your event app can monetise itself by offering sponsorship opportunities.

Myth 2: Older Attendees Don’t Use Smartphones – If you think your elderly attendees haven’t taken part in tech revolution, you’re losing on them. Studies show that 49% of 50-64 year olds own a smartphone and actively use their devices.

Myth 3: An App Won’t Save Much Paper – CrowdCompass has helped companies save up to 10,000 sheets of paper. It’s just a myth that digital content cannot replace a full printed program for an event. In fact, by sharing content on event apps planners can keep their attendees engaged before, during and even after the event.

Myth 4: Wi-Fi is a Must for an App to Work – A native event app doesn’t need constant Wi-Fi connection to provide a rich experience. Attendees can access features like event schedule, attendee list and documents downloaded on their device without an active internet connection.

Myth 5: It’s Difficult to Customise an App Once Built – You can make edits to your event app as per the needs and requirements of your event. The good news is you don’t need any tech savvy team for it. You can make all the changes by yourself.

Those are the most common misconceptions surrounding mobile event apps in the meetings industry. See this infographic to debunk top 10 Myths of Mobile Event Apps as compiled by our CrowdCompass team.

If you still have reservations or concerns about event apps that weren’t addressed in our blog, please drop your queries in the comments section below.

Amrutha Sarayu

Amrutha Sarayu

Amrutha is a content writer and marketer at Cvent. She mainly writes about the meetings and events industry, with a special focus on technology that is designed for making the lives of planners easier. When not writing, she can be found taking part in reading challenges or watching food videos on YouTube. 
Subscribe to our newsletter