Sofitel Bali Nusa Dua Beach Resort
Sofitel Bali is optimistic about capturing more markets and clients in the future, and is certain that their partnership with Cvent will continue to strengthen and grow in the years to come.
YOY Growth in Awarded RFP Value
YOY Growth in New Planner Orgs
YOY Growth in Unique Planner Orgs
Events are crucial for Sofitel Bali, as MICE accounts for 20 to 30 percent of their total revenue. The resort has everything planners need to create exceptional events: a unique location, lots of options in meeting and event spaces, and staff with the right creativity. The resort is also equipped to keep up with the latest MICE trends in their region. All they needed was an effective strategy to reach out to the relevant markets and attract planners to their resort. Since MICE was a significant revenue generator, Sofitel Bali wanted to build a strong global brand to attract clients from newer markets and accelerate their growth in the Asia-Pacific region.
Sofitel Bali realised it must adopt multi-channel marketing if they wanted to extend MICE business to the global market. Offline marketing was only good in securing domestic business. They needed a simple and user-friendly online marketing solution to connect with international meeting and event planners.