Being able to understand your attendees' feedback is huge. This can be difficult, though. Comment cards and surveys can be seen as highlighting your failures, but they're incredible tools to analyze your successes. That's why it's so critical to understand the feedback you collect and improve from it. Questionnaires allow planners to measure the extent to which events or policy changes have impacted attendee satisfaction. Evaluating each comment matters in order to understand the needs of individual attendees. Sorting feedback into batches can be the best way to tackle it. Attendee feedback is important to help your next event evolve. Every year, we take tons of feedback from our Cvent CONNECT attendees which makes each year more focused on our attendees' needs. This helps us really deliver because we understand what they want.