Building a Live Event Program that Drives and Proves Value
In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events™, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending. Marketers need to deliver personalized content that enables attendees to connect with others at the event and exceed their expectations. On October 30th Cvent is sponsoring a webinar, hosted by Frost & Sullivan to discuss successful event marketing strategies and tips for audiences to implement them in their own organization. Frost & Sullivan’s Adam Kahn will moderate the webinar titled, “Building a Live Event Program that Drives and Proves Value,” which will include panelists Amanda Young, Global Operations-Meetings at GE and Brad Gillespie, VP of Enterprise and Corporate Marketing at Cvent. The session will be held at 2:00 p.m. EST, 11:00 a.m. PST. Register now for the webinar.
Key Trends
Some of the key trends that will be highlighted during the webinar include:
- Defining the event marketing function
- The important role of technology in shaping and transforming event marketing
- How to align goals, expectations and measurements for determining ROI
- The best ways to work with cross-functional teams
To learn more about the webinar and to register, please visit: www.frost.com/event
