More than any other channel, live events offer the perfect opportunity to learn about clients and prospects. Event attendees send buying signals through the digital breadcrumbs they express at your event . By attending sessions, product solution areas, and scheduling meetings, attendees provide insights into their challenges, aspirations and buying preferences.
Despite the time and resources spent at a conference, the ability to capitalize on these buying signals is difficult. A recent survey of event professionals found that 75 percent do not leverage this data. Integrating event information with sales and marketing tools helps to develop more complete attendee profiles.
Tracking buying signals will make your event more successful. You can personalize attendee information, generate higher quality leads, and better track event performance and ROI.