August 20, 2019
By Julie Haddix

For the last decade, the meetings management conversation has revolved around risk management, compliance, and cost savings. However, travel managers still struggle with how to fully wrap their arms around meetings and events, with technology being a key solution.

On the flip side, marketing events, such as road shows and user conferences, are measured by their ability to drive company revenue. When you look at the marketing department, on average, events make up 25% of the typical budget, and by 2017 CMOs will spend more on technology that CIOs.

Ultimately these two groups are focused on the same thing – proving the value of bringing people together face to face to conduct business. So how do you create collaboration between these two groups that often times struggle to figure out how to work together?

With this question in mind, we commissioned the GBTA Foundation to explore the collaboration between travel, meetings, and marketing. We are happy to provide this new research report, Cross Departmental Collaboration: When Event Planning Meets Marketing.

To access this report, please download it here.

Julie Haddix Headshot

Julie Haddix

Julie Haddix is the Senior Director, Industry Solutions for Cvent, Inc. She has worked for Cvent for over 13 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, leading the event marketing and content development efforts. In her current role, she oversees strategic content direction for the event marketing and management platform. Julie graduated from the McIntire School of Business at the University of Virginia with a B.S. in Commerce and concentrations in Marketing and Management. She lives in Westchester County, NY with her husband and 2-year-old son.

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