Have you ever heard of “nomophobia? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you're probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text. Phones are so ingrained in our lives now that many people find themselves absentmindedly checking their phones when they get bored, or even when they aren't.
If you've ever spoken at an event, you're probably very aware of this. You may be mid-presentation when you look out at the audience and realize that everyone is staring at their phones. It probably makes you feel a little uncomfortable, right? The truth is, it's only uncomfortable if you haven't given them a reason to look at their phones! If you're someone who plans to speak at an event, or you're an event planner, capitalize on your attendee's phone addictions by giving them a reason to use their mobile devices.
Implementing a mobile event app has many advantages for an event. From personalized schedules and event floor maps, the options seem to be endless! One of the most beneficial aspects of an app though is the engagement it can spark during a session.