Personalization has many different definitions. When it comes to events, personalization can refer to obvious forms of personalization like using an attendees name in an email greeting or a personalized swag bag. But it's also about giving attendees all the information they need and cutting out what they don't. And, it's about engagement. Creating an experience that's tailored to attendees and gives them the opportunity to engage is the power of personalization.
During the Session
In the session, it’s all about the mobile event app. Attendees don’t want to sit and listen to a speaker for an hour. They want to engage. They're going to use their phone regardless. You might as well use it as a powerful tool for personalization.
Attendees can ask questions on their phones. Some apps allow them to vote for questions other attendees submitted so that the speaker spends time on what the group wants to hear. The Q&A section used to look like one person raising their hand, being picked at random, then taking up the entire Q&A portion of the session with questions or their own thoughts. Question submission takes away the opportunity for these sessions to be hijacked by overenthusiastic attendees.
Using surveys to gauge session satisfaction is huge. It allows you to give attendees more of what they want and get rid of things that aren’t working. It also shows them that their thoughts are valued.
Putting presentations and additional content in the mobile event app gives attendees the power. They can save what they want to review later or flip through during the session and take notes. It enables them to make the experience more personal.
During the Event
There are opportunities at every stage of the event to engage attendees and give them a personal experience. Technology makes it easy.
A mobile event app will allow attendees to pick the sessions they want to attend and create a personalized schedule. This schedule cuts out the information they don’t need to see to give them a detailed view of what matters to them.
Notifications can seem like a personal message, just for you, to tell you where to go next or what you should check out. Sending push notifications about events that attendees may not have signed up for, but that fit with the other sessions they’re interested in or their demographics show them an experience all about them.
Create unique moments in the event and make them easy to share. A great hashtag or Snapchat filter will link attendees to your event, and give them the chance to make the event their own. Social sharing within the mobile event app gives them a chance to package their experience in thoughts or pictures and create a personal story.
The Power of Personalization is that, with the help of event management technology, you can create individual experiences for your attendees that make them feel like the event is all about them. With every small touch of personalization, attendees respond more and enjoy more.