Every now and then we all get a little writer's block. The other day I frustratingly typed "help me write" into the Spotify search bar, hoping it would give me a playlist that would break down my mental walls. It did thankfully, apparently, I'm not the only one with this issue. It's pretty normal to get writer's block for lengthy articles, but have you ever had it bad for the short stuff - like a tweet?
If you're in charge of social media or one of your tasks is generating a million tweets a minute, then you probably know what I mean. You're staring at your screen, trying to manipulate your words, hoping you choose the right ones and that your CTA is clear within those 280 characters. Even people that write all the time struggle with this.
Twitter is a dynamic realm of opinions, news, and so much more. Behind the hashtags, memes and trending topics, there are masterminds creating content that resonate with millions of different people, and other people that fall short.
Wendy's is a great example of a company that has mastered Twitter. They do a great job of engaging with their followers in what until now has been an unconventional way. They take twitter users' responses to their food/brand/competition and turn them into jokes. If you haven't seen it their tweets yet, then you should - you'll laugh. However, I bet the people at Wendy's also struggle every now and then to find something fitting to say.
