Accor is pioneering a new guest safety initiative that redefines the hospitality experience in the Middle East and Africa during these unprecedented times.
By taking a deeper dive into hotel rack rates and understanding how they affect a property's rate structure, hoteliers can help maximize revenue potential.
Look-to-Book Ratio: What It Is and How to Improve It
Summary
Look-to-book ratio is a hospitality-specific form of conversion rate. Here's everything you need to know about the metric, including how to improve it.