Millennium Hotels in New York City overcame market challenges—including major rebranding, limited meeting space, and fierce competition—by utilizing Cvent’s suite of tools to achieve measurable business success. This case study is essential reading for hotel leaders looking for proven strategies to increase visibility, improve response times, and secure more group business. Millennium’s results are impressive: a 120% annual increase in RFP volume at M Social, a 90% rise in RFP value at Millennium Downtown, an 11% increase in bid rate at Millennium Broadway, and a 40% jump in awarded room nights at Millennium Premier. Notably, 25% of RFPs originated from planners who had never sourced them before, and all four properties achieved a 100% response rate in 2024. Download the case study to discover how your hotel can replicate this success and develop lasting relationships with new clients.
CHALLENGE
Hotels needed to reposition themselves in the competitive New York City market after rebranding and renovating their meeting space
SOLUTION
Analysis of market trends and demand directs new sales and marketing strategies
RESULTS
Proactively expanding the hotel's client base and converting more group business, which enables the properties to meet their financial goals
