August 20, 2019
By Cvent
It's time to up the ante and make your events even better and more valuable than ever. A great way to do this is by adding real-time response technology to your events. When you use live polling for your audiences, you’ll find that your attendees become more attentive, interactive, and invested in the proceedings. Keep reading for the top five reasons to integrate real-time response technology into your events.

1. In-the-moment feedback

Receive instant event feedback that reflects how attendees are feeling while they’re still in-session, in-the-moment or on-site. Real-time response technology allows attendees to respond while still engaged in the event. This is much easier than asking them to fill out something later, online or on paper. Speaker evaluations, live polling and event surveys help you know what’s working and what isn’t, so you are armed with as much information as possible to help you plan your next event.

2. Measurable ROI

Return on investment matters to event stakeholders, especially CEOs. According to event industry research, over 82% of CEOs say that consideration of return on investment is important when planning events (responses comprised of 19% “quite important,” 34.9% “very important,” and 28.7% “vitally important”). Live audience polling is just one form of real-time response technology that provides you with the quantitative and qualitative data you need to measure against your required success criteria.

3. Maximize attendee engagement

Attendees expect to use technology at events, whether it’s a tool provided for them or their own device. If you’re not giving them the opportunity to participate in the event with your technology, you’re missing out on the conversation that’s taking place. By incorporating live audience response like polling, messaging, or interactive surveys into your event, attendees are given the opportunity to share their thoughts, opinions, and questions with speakers and organizers.

4. Improve learning

Audience interaction creates an environment that encourages learning and participation, while real-time metrics and feedback show the presenter how well attendees understand the content. For events with a more formal education component, technology can also help with auditable attendee tracking for compliance regulations.

5. Add some FUN!

Gamification via real-time response technology can add a fun and exciting twist to your event. Integrating games into your event can help facilitate networking, education, sponsor integration and more. For example, awarding points for correct answers during a live audience polling session will drive friendly competition and encourage attendees to test their knowledge. Adding a little competition and some great prizes to the mix can really take your attendees’ event experience to the next level!


Cvent is a market-leading meetings, events, and hospitality technology provider with more than 4,000 employees, 21,000 customers, and 200,000 users worldwide.
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