Event technology is increasingly seen as a key component of any organization's tech stack. As the value of events grows, corporations are investing in event technology more than ever.
On the other hand, smaller organizations often think their events do not warrant the same need for event technology. Nonprofits and associations are often accustomed to doing more with less, relying on small teams and manual processes to manage their events. What happens when manual processes start affecting the business model? Jared Cohen, CEO of the Parkinson Foundation of the National Capital Area, saw this first-hand. “When I arrived at PFNCA in 2013, I was immediately challenged with operating losses that the foundation had for years," he explains. "The board of directors was really trying to understand, is our model of service even viable?”