In this episode of How Great Events Happen, Paulina Curto uncovers the invisible workload of event planners. From budgeting to work-life balance, event planning continues to rank amongst the most stressful jobs. How do you conquer an invisible workload?
What to Listen for:
- What is the invisible workload?
- If you only knew!
- I have a request for one of our furry attendees…
- Lean in to tech
- Bring your home routine with you
- We DO listen to feedback
- Technology helps planners be better
- Half Type A half go with the flow
- Size and scale have an impact
- Take the time to seek a mentor
Want more invisible workload?
Event professionals are weighed down by endless lists of tasks that would only be noticed if they didn’t happen. The stress, turmoil, and mental weight that event pros must endure goes completely unnoticed and is shoved away behind-the-scenes. It's these manual processes, these Invisible Workloads, that keep event planners from being more strategic, impactful, and, most importantly, well-rested. Find out more about the Invisible Workload of Event Planning.
Who is Paulina Curto?
Paulina has more than 10 years of experience planning and managing events. From high-touch luxury meetings and VIP incentive programs, to large-scale conferences and trade shows, she is an expert in handling the “Invisible Workload” of planners, enabling her to deliver more successful events with a more balanced mindset. With a background in marketing, she understands that a memorable event experience means increased customer engagement and brand loyalty. By leveraging this marketing mindset and incorporating the latest industry trends and technology to her role, she’s helped connect thousands of people around the world and bring their ideas to life through powerful live events.
