CallidusCloud Success Story
The company’s C3 Conference draws over fifteen hundred customers, prospects and partners each year, and according to Wendi Wang, Vice-President of Marketing Events, live events are an integral part of CallidusCloud’s marketing strategy. “[C3 is] where we get our prospects and customers together to share our customer story with our prospects and upsell and cross-sell to our customer base. Our ultimate goal for C3 is to drive more pipeline that would end up as revenue.”
Increase in cross-sell pipeline from Events
Increase in Registration
Increase in Registrant Show Rate
Early in their events program, the CallidusCloud team used a mix of homegrown systems and manual processes to manage registration, speakers, check-in and badges, and attendee engagement.
But as their events program grew, the team quickly noticed the limitations to their in-house registration system. “It was not very intuitive,” says Wendi Wang, “[and] we couldn’t get the data out to show ROI from the event.”
The larger crowds began to put stress on their onsite staff, who were responsible for sorting through piles of pre-printed name badges, directing attendees throughout the events space and keeping them informed of last-minute changes to the agenda.
The attendee and lead data that’s captured at events is extremely valuable for sales and marketing organizations. And without an integrated events management system, the CallidusCloud team had to manually gather and deliver their event data, which was both time- and labor-consuming and limited how quickly their sales team could act on opportunities created at their events.
Solutions that Scale with Your Events.
The CallidusCloud team has integrated the Cvent Event Management platform into their sales and marketing tech stack, and in doing so they’ve empowered their account executives to see who’s registered for their events, who hasn’t, and what products they’re interested in learning about.
“At CallidusCloud, we actually have about thirteen different product platforms. We ask the customers what they are using and also what they are interested in learning. This way it helps us gauge how to personalize the messages to them and take them to the right sessions, to the right places, and to meet the right people.”
A Streamlined Onsite Experience
Onsite, the events team now uses Cvent OnArrival to get attendees checked in and badged quickly and efficiently – without the hassle of sorting through piles of pre-printed badges.
And as a recent breakthrough, the CallidusCloud team has begun to offer Cvent’s lead retrieval system to their event exhibitors, sponsors and partners.
“Last year was the first year we used a lead retrieval within the Cvent system. [Now] our partners are able to better track the attendees that they meet with and track ROI.”
Mobile Attendee Engagement
In addition to eliminating pre-printed name badges, the CallidusCloud events team has also eliminated paper agendas by implementing a mobile event app from CrowdCompass by Cvent. And their attendees have responded enthusiastically.>/p>
“We’ve seen a large growth in the mobile app adoption. It guides [attendees] through the agenda to see what they want to see on a day to day basis. There is also a map, which is amazing, so now people don’t get lost.”