Fairmont San Jose
Fairmont San Jose used the Cvent Competitive Set Dashboard to get answers about their group business - and drive significant growth in key segments.
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The team at Fairmont San Jose wasn’t necessarily struggling to book meetings and events. But in the true spirit of Silicon Valley, they wanted to do better. They knew there had to be areas of opportunity where they could optimize their business, improve communication, and increase profitability.
To find those opportunities, Fairmont San Jose implemented Cvent’s Competitive Set Dashboard, which gave insight into the patterns and trends of the hotel’s group business. For instance, much of the group demand was coming from the local region.