Fairmont San Jose

Fairmont San Jose used the Cvent Competitive Set Dashboard to get answers about their group business - and drive significant growth in key segments.

 

-46%

Average Response Time

+200%

Awarded RFP Value

The team at Fairmont San Jose wasn’t necessarily struggling to book meetings and events. But in the true spirit of Silicon Valley, they wanted to do better. They knew there had to be areas of opportunity where they could optimize their business, improve communication, and increase profitability.

 

To find those opportunities, Fairmont San Jose implemented Cvent’s Competitive Set Dashboard, which gave insight into the patterns and trends of the hotel’s group business. For instance, much of the group demand was coming from the local region.

The team created a strategy, and analyzing the data gave them the information they needed to communicate and justify their approach to other stakeholders. Then they got work, monitoring and improving metrics such as response time, understanding trends in group sizes and timing, and aligning their offerings to core customers. The improvements paid off handsomely.