Shangri-La Hotel Dubai

To survive, succeed and prosper in the current competitive environment, it was necessary to have the right marketing channel that would get them leads from various markets around the world and give them an edge over others. After a detailed analysis of the different marketing solutions, Shangri-La Dubai found Cvent to be the best pick of the bunch.

100%+

increase in ROI

175%

growth in Unique RFP value

67%

rise in average peak room nights

When Enough is Not Enough

With millions of dollars' worth of MICE business coming to Dubai alone, it was a no-brainer that Shangri-La Dubai was paying special attention to its meetings and events segment. In an effort to elevate its position among other MICE players in its region, Shangri-La Dubai pulled out all the stops to attract business travelers by offering excellent ballrooms and meeting facilities, and also taking a detail-oriented approach to organizing events.

But Shangri-La Dubai knew this wasn’t enough. To survive, succeed and prosper in the current competitive environment, it was necessary to have the right marketing channel that would get them leads from various markets around the world and give them an edge over others.

After a detailed analysis of the different marketing solutions, Shangri-La Dubai found Cvent to be the best pick of the bunch.

Reaping Rewards

Since teaming up with Cvent, the hotel has seen a remarkable rise in ROI. "ROI has definitely gone, I would say, close to 100-150% up, with more MICE groups coming to the hotel because of Cvent," stated Dharmendra Sharma, Director of Sales and Marketing.

Shangri-La Dubai has also seen a 185% increase in unique room nights and an 89% rise in unique RFPs, largely due to its increased visibility internationally. Several important leads have come from markets like North America and Asia, which the hotel was unable to penetrate using traditional marketing methods.

The hotel has also seen a reduction in the time spent in prospecting, which in turn has increased its productivity and improved its forecasting.

A Better Tomorrow

The high level of personal service and awareness offered has left the hotel extremely impressed with Cvent. "The relationship management of Cvent is absolutely excellent. At any point of time, if I would like to know what are the market trends, if there is something we can implement or improvise, it is as simple as picking up the phone and speak to the Cvent Relationship Manager," adds Sharma.

Shangri-La Dubai is now able to concentrate on what it does best – offering the best facilities and service to its guests – safe in the knowledge that Cvent will take care of their online marketing. Looking ahead, the hotel plans to build on its success and use the advanced features of Cvent’s solutions to produce even better results.