After an exciting day Tuesday, we officially kicked off our Event Professionals conference by welcoming Chuck Ghoorah, Co-Founder & President of Worldwide Sales and Marketing, to the stage. He greeted the crowd before bringing Cvent's Product Management team up to announce their plans for the future of the Cvent solution. The need to defend the value of meeting and events continues – especially to C-level executives. Since executives focus on increasing revenue and decrease costs, we need to speak this language in order to communicate effectively. Event professionals can do this through event technology. Cvent’s Event Management Platform helps you have these productive conversations by talking in terms that resonate with executives.
David Quattrone, Chief Technology Officer, went deeper into what’s in store for Cvent’s Event Management Platform and what’s new for planners. He illustrated the Hierarchy of Needs for an event program. From bottom to top: Execution, Engagement, and Insights.