This week I’m attending my second Gainsight Pulse, and can’t be more excited about it, for a few different reasons. It’s always rewarding to see a Cvent client have success with its meetings and events event program. If you’ve followed the meteoric rise of Pulse, you’ll know what I’m talking about. From its first year in 2013 with 300 attendees to #Pulse19, expected to draw over 5,000 customer success aficionados to its new home at Moscone Center in San Francisco, the numbers tell the story. Anthony Kennada, Lauren Sommers and team have done an amazing job of building an event that effortlessly combines industry thought leadership with deep value for core Gainsight users. In addition to being a happy Gainsight client, Cvent is delighted to be a part of the event technology that supports #Pulse19.
We’re also excited to be onsite and connect with product, customer success, and customer marketing pros to discuss the role of live events in CX programs. From QBRs and onsite trainings, to CABs and user conferences – the live events program can be optimized to have a tremendous impact on objectives for adoption, retention, advocacy, and growth. However, all too often CX stakeholders are not actively engaged in the planning and execution of events, and we think there’s a lot of potential value that goes uncaptured.
There’s no better opportunity to drive CX objectives than through live interactions with users and buyers. At Cvent we call this the “Power of Live.” Event tech is an essential element for driving engagement and capturing insights from these live interactions, and we think Cvent is best positioned to help CX pros optimize their meeting and events portfolio to drive objectives for customer success, retention, and growth.
We’ll be at #Pulse19 sharing some ideas for how to maximize the impact of events on CX objectives. Stop by Booth #B21, or catch us after a session! We hope to see you there.
Written by Brad Gillespie, Vice President of Marketing, Cvent