Sessions

Planning the Day-of Event

Virtual events require a comprehensive plan for executing the day-of event just like traditional, in-person events. Virtual and hybrid events also present some unique requirements for planners and marketing teams that should be factored into day-of plan.

In Part 1, you’ll hear from Cvent teams that have helped customers create a winning plan to ensure that the attendee experience is on target and that overall event objectives are met.

Executing the Run of Show

Part 2 of the series goes behind the scenes of recent virtual events to show attendees how the day-of plan is executed with precision. Learn about the roles and responsibilities for team members, how to ensure event success, and some lessons learned from some of the first large-scale virtual events in the industry.

What to expect

Duration

Every session lasts approx. 60 minutes, with each session being sequential, building upon the concepts of the previous session.

Team Effort

The workshop series is designed as a group activity for leaders from Marketing and Planning functions with any ownership in hosting and/or attending events. We recommend participating in each session with all relevant parties.

Workbook

Participants will be provided a workbook intended to help marketing teams apply learnings to their organization.

Our speakers

Brad Gillespie | Cvent

Brad Gillespie

Vice President of Enterprise Solutions at Cvent

Emily Rothen | Cvent

Emily Rothen

Team Lead, Integrated Events at Cvent

Lauren Stalnaker | Cvent

Lauren Stalnaker

Senior Business Analyst at Cvent