INTRODUCTION

Cvent's Essential Guide
to Event ROI

PART ONE

Defining ROI (and what’s different about ROI for events)

PART TWO

The Eight Essential Drivers
of Event ROI

PART THREE

Metrics, KPIs and Math – Understanding
how to Calculate Event ROI

PART FOUR

Setting Goals and Expectations
for Event ROI

PART FIVE

Measuring, Reporting and
Analyzing ROI

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