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A Failed Attempt
Beachbody's annual Coach Summit is an interactive (and physically active!) event that offers Beachbody Coaches the chance to network with their peers, learn from industry experts, celebrate top-achieving Coaches, and workout with Beachbody Celebrity Trainers.
Planning this summit is no small feat. The Beachbody planning team has had their hands full creating a four-day event that involves guiding huge crowds, organizing large-scale workouts, managing dozens of venues, and booking celebrity speakers. That’s why they decided to get an event app. The planners were specifically looking for push notifications and content management features, so they found a basic provider who could serve as a testing model for their first app.
Attendees immediately embraced the new technology, but the app’s capabilities were limited and the functionality at the event did not go as planned. “We went with an app provider that didn’t execute onsite,” Leah Green, Associate Director of Beachbody Global Events explains. “Content took too long to load, and push notifications didn’t work. 24/7 at our event, we were on the phone with their support team."
Beachbody knew that it needed to find a mobile event app partner who could deliver an amazing onsite experience, offer the advanced features and functionality it needed, and scale with the Coach Summit as it grew year after year. Their next Coach Summit was going to be the biggest and most complex event that Beachbody had ever done, and their attendees were expecting a functional app. They couldn’t afford another technology roadblock – the mobile event app had to be amazing.
Finding the Perfect Solution
After their experience with a less-than-functional mobile event app, the Beachbody planning team knew exactly what they were looking for: push notifications, interactive maps, and top-notch customer support.
When evaluating CrowdCompass, the planners took into account the cutting-edge technology behind every feature of the mobile event app. They were reassured that the push notifications were reliable and wouldn't let them down in an urgent situation. This meant they could consider outdoor venues without worrying about the weather. If disaster struck, they could quickly and safely redirect their tens of thousands of attendees. “With the push of a button, we can tell thousands of people what’s going to change and what they should do,” says Leah.
The ability to create interactive maps for dozens of venues was key during the app selection process. With CrowdCompass maps, attendees can zoom in and out, tap on pins for more information, and see links to full profiles of workout sessions and celebrity trainers.
Last, but certainly not least, was customer service. After their experience struggling with a non-functional app onsite, the Beachbody team wanted an app provider with responsive, skilled, and professional-level support. They knew they had found what they were looking for when they learned that CrowdCompass offered award-winning customer service, support around-the-clock, and a dedicated account manager.