ISACA New England
sponsors and exhibitors
ISACA is dedicated to helping information systems governance, control, risk, security, audit/assurance, business and cybersecurity professionals, and enterprises succeed. Robert Doherty, President of the ISACA New England Chapter, explains that “ISACA provides numerous membership support activities, seminars, certifications, training and information resources for keeping our membership up-to-date with the latest industry standards.” He notes that the New England Chapter is one of the larger chapters, with over 2,200 members from Maine, New Hampshire, Vermont, and Massachusetts.
Accelerating Virtual Event Planning Processes
For their IT Audit, Risk, Security Expo & Annual General Meeting, the organization typically hosts hundreds of members onsite with specific tracks dedicated to different industry areas. Here, senior leaders can share activities in the marketplace, and vendors are able to provide key information and updates to the ISACA community. “We kick off this annual general meeting every year with different tracks for various things like auditing, cybersecurity, and table-top sessions with industry leaders sharing their experience or their activities within the marketplace,” explains Robert.
With the global health crisis affecting the intended event date of June, 2020, ISACA made the decision to move the event to virtual and push it to November. As the planning process typically begins months in advance, the tight timeline would require a comprehensive virtual platform with dedicated support from their technology partner. It was through a comprehensive search for such a platform that Robert’s team discovered the Cvent Attendee Hub.
The live event would need to include 22 sessions consisting of keynotes, breakouts, and panel discussions focused on IT Audit, Cybersecurity, Governance/Risk/Compliance, and professional development and leadership. ISACA needed to be able to track session attendance to appropriately award 7 CPE credits to their members. They also wanted a seamless means of managing 15 different sponsors and exhibitors across various tiers. Hosting the event within the Attendee Hub meant ISACA could capture key attendee data across 363 registrants and offer a single source of truth for post-event analysis. “We used every single piece of the Cvent Attendee Hub platform for this event,” says Karthik Ivaturi, Assistant Vice President at ISACA New England.
Using the Cvent Attendee Hub for Flexibility
ISACA was able to facilitate the live stream keynote sessions through the embedded Cvent Video Player for a seamless user experience. Throughout the day, attendees could self-select sessions to attend, from general sessions to panel discussions and educational sessions focused on the latest industry information. They also used Cvent Video Conferencing with embedded Zoom functionality to support collaborative sessions like breakouts and panels. With concurrent sessions running simultaneously across different tracks, the virtual environment offered attendees the flexibility to jump between sessions in order to consume more educational content. “That was an unexpected benefit of the virtual platform,” explains Robert. “With multiple tracks, attendees could go between sessions on different tracks and get information from a number of experts at the same time, which was very valuable.” The closing general session also included a live raffle gift giveaway to encourage attendee engagement throughout the day. All videos were automatically recorded and sent to the ISACA team for post-event marketing, thereby extending the shelf life of their content for members.
Of the 22 sessions, 17 included live Q&A functionality wherein attendees could ask questions directly inside the Attendee Hub. The ISACA team moderated questions from the backend, approving or declining as needed. Attendees could also upvote favorites to ensure those questions remained at the forefront of the discussion. In total, ISACA tracked 112 different questions asked across sessions, indicating impressive levels of engagement with the content and facilitating a sense of community amongst the virtual attendees