New York Presbyterian
Optimizing event technology for powerful continuing education experiences.
increase in revenue
increase in attendance
increase in number of events
New York Presbyterian is one of the nation’s most comprehensive, integrated academic health care delivery systems. Employing over 11,000 nurses across seven campuses and four regional centers, the Nursing Professional Development – Continuing Education department provides professional development courses throughout the healthcare system.
As New York Presbyterian provides continuing education credits, Program Director Laarni Florencio fosters quality learning experiences for the network’s nurses. When she first joined the organization, Laarni saw an opportunity to optimize the existing technology suite available through their Cvent partnership. Using these tools, she sought to strategically grow the program’s success through event technology.
Capitalizing on Cvent Event Technology
Upon joining New York Presbyterian in 2017, Laarni observed limited usage of their existing Cvent product suite. She explains, “At that time, they had Cvent but it was underutilized. Cvent was strictly used for registration purposes at that point.” Course management processes were outdated, creating considerable roadblocks for administrators and learners. Paper receipts were printed though registration was online. Printed course evaluations and certificates were mailed through the post office, and pre-printed course materials were often thrown away. A fairly chaotic registration system garnered significant complaints from attendees, prompting Laarni to search for a streamlined solution to these manual processes.
Laarni believed Cvent that could help alleviate many of these pain points. “I felt that there was more that Cvent can offer and do for us,” she explains. Her Cvent account team provided valuable insights into the technology already available to her organization within their existing agreement. Using guided training in adopting the Event Marketing and Management platform, Laarni soon transitioned into being a technology leader at New York Presbyterian. Designing an effective registration site allowed her team to better capture attendee data and automate online payment structures. She also created electronic meeting request forms, certificates, and surveys to benchmark key data points for leadership. “With the optimal use of Cvent, we were able to effectively meet the stringent guidelines as continuing education providers as well,” she adds.
Building a Strategic Plan for Success
Optimizing their use of Cvent tools meant implementing meeting request forms, course notifications and reminders, online payment processing, automated check-in, course certificate distribution, and reporting structures to meet their guidelines for continuing education. The effects of using these integrated tools were immediate. “Once I understood the programs that Cvent offers and that were already part of our account, we were able to actually streamline the course process from requisition to course develop to registration,” Laarni says.
Laarni’s team became early adopters of Cvent’s New Standard Registration (Flex) tool. With the intuitive drag-and-drop site designer, they were able to create modern registration sites with integrated functionalities. Payment processing and course evaluation were automated through the Cvent platform, allowing her to eliminate wasteful printing costs and hundreds of hours of manual printing and shipping processes.
To create a seamless onsite experience, Laarni incorporated OnArrival into the broader events program. “I was told in our account we have OnArrival, but we were only using it for our one-day events. So I figured, let me trial this and see if our attendees would love it,” she notes. After implementing OnArrival for their multi-day events, she saw immediate results. Speedy check-in meant on-time program execution, creating a seamless attendee experience. “They came back to me saying the event was seamless, there was no line, and it was the quickest registration they’ve ever had,” she adds.