August 13, 2018
By Madison Layman

There’s always a moment of dread when your boss asks you in passing for an update on the return of your latest event. So how do you prevent that dread? By being prepared. There’s nothing better than having an emergency kit ready to go for moments like that. When it comes to event ROI, there’s more than just leads and attendee registrations to track. It’s about focusing on your brand, looking at the attendee experience, telling your event retention story, and tying your events to the pipeline. We’ll break down exactly what you need to include in your ROI Emergency Kit in our newest webinar.

Build your ROI Emergency Kit: 5 Tips for Proving the Value of Your Events

August 29th, 2018 @ 2pm ET

Register now!

Madison Layman

Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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