We understand all that goes into planning a successful event and how much work it is! Luckily, company gifts can be taken off your plate with the help of an on-site gift experience. Aside from inventory management to set up and distribution, there’s a lot to consider when deciding which gift experience will best fit your group. We’ve come up with our top five considerations to help you get started.
1. Budget
One of the first things to ensure the success of your gift experience is having a firm grasp on your budget. This is one of the first questions asked when gathering information about a program. Knowing how much you have to spend per guest will help to tailor gift options specific to you and your group.
2. Audience/Demographics
Choosing the perfect gift experience means fully understanding who you're gifting. First, it's important to know the ratio of female vs male attendance. If your group is 80% female and 20% male, you're not going to want to only offer handbags as a gift. Try pairing handbags for the 80% with another category like sunglasses for the 20% so everyone can select something they'll love. It's also important to consider whether or not attendees will have a guest or spouse that is receiving a gift on behalf of your company. If so, think about those demographics and what they may enjoy.
3. Location
Where and when is a consideration that may not seem relevant to gifts but can help elevate guests' experience if thought through. Here's why. If you're planning an event in Hawai'i in July, you're not going to want to select a fleece jacket for your gift experience. While guests may love the jacket, they're not going to wear it while on the beach in Hawai'i. Instead, try a sandal gift experience! Your guests are more likely to wear them the entire time making for a successful gift.
4. Previous Gifts
This consideration is one that’s found to be skimmed over quite a bit, but can really help in the long run to create a fresh gift experience year after year. Think about what gifts attendees have received in the past. While a sunglass gift experience is extremely successful, your guests probably won't be as excited if you've gifted them two years in a row already. Instead, try gifting another high valued category like handbags and luggage or apparel!
5. Your End Goal
It's beneficial to ask yourself what your end goal is when planning your next gift experience. Remember this gift is representing your company, and you want it to make a lasting impression! We've found that if attendees feel appreciated and are given a memorable experience the gift becomes much more than just a fashionable handbag, it becomes a memory that will stay with that individual every time they use the handbag they've selected.
Cultivate creates on-site gift experiences at corporate events and incentive trips. Our pop-up displays are designed to resemble a high-end boutique. We come equipped with a team ready to help every guest find their perfect gift and feel appreciated.
