August 21, 2019
By Julie Haddix

Cvent CONNECT, the world’s premier event technology conference, begins on Monday with over 3,500 meetings and events professionals coming together to advance their careers, expand their skills, and take the meetings and events industries in exciting new directions.

During Cvent CONNECT, Enterprise customers will share how they’re using the Cvent platform across their organizations. Topics will include meetings management programs, transient travel programs, event marketing, and ROI.

Complex Registration Sites and How to Manage Them

Olivia Pelzer of Cardinal Health will share how their leverage Cvent to build complex registration sites. Their complexities include tailoring their registration process for customers, employees, and exhibitors during their annual customer tradeshow.

Past, Present, and Future of Onsite Event Technology

Jane Maine of Illumina will walk participants through its global sales meeting to show how it's evolved. The session will explore future possibilities for embracing event technology to enhance the onsite experience and deliver data for meeting owners.

Gaining Alignment: DSM’s Multinational SMM Pilot Deployment

Global science-based company DSM approved the development of a limited Strategic Meetings Management (SMM) pilot in 2016. Fast-forward two years, and the company is tackling a global SMM deployment. This session will share how strategic alignment across client and supplier partnerships led to stakeholder buy-in and support for the program.

Strengthening Your Marketing Stack with Event Technology

BlackRock recognizes the power of live events to build a richer client profile,  and implement Cvent to further automate marketing campaigns. BlackRock will share how they integrate Cvent with marketing automation tools to improve targeting and incorporate events into their holistic marketing program.

Creating Registration and Evaluation Questions to Prove Stakeholder Value

Ernst & Young will demonstrate how event planners can capture the right meetings data to prove their value. It will explore the ways in which planners should ask more strategic, future-focused questions to uncover untapped ROI.

For more information about these and other breakout sessions, please visit here.

Julie Haddix

Julie Haddix

Julie Haddix is the Director, Enterprise Marketing for Cvent, Inc. She has worked for Cvent for 11 years helping to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, which has grown from 150 to 3,000 people in 5 years, leading the event marketing and content development efforts. Outside of work, Julie is learning a new role, Mom, to Christopher, and enjoying the daily challenges that job brings.

Subscribe to our newsletter