Soho Std

Foundry: Monotype

Soho is the primary font for all forms of Cvent communication. Only these typeface weights should be used.

Approved Weights

  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Bold
  • Bold Italic
  • Heavy
  • Heavy Italic

Recommended Sizes

Headline text (22-38pt)

Maximum 38pt

Best Practices

  1. Use of the selected and demonstrated weights shown on the previous page will ensure consistency across all print and digital applications.
  2. Soho Regular and Soho Regular Italic can be used for headlines and medium to large-size accent copy
  3. Soho Bold can be used for subheads and small to medium-size accent copy
  4. Soho Heavy can only be used on large numbers or large words shorter than 7 characters.

Improper Uses

  1. While there are more weights available in the Soho family, only these weights should be used.
  2. Do not over-condense or expand the letter forms. Also avoid tracking out too much space between text characters and lines — usually no more than 25 points.
  3. Cvent has an overall simplicity to its brand. Please avoid making any type feel too heavy or use more than three type sizes.
  4. Soho should not be used for body copy, it’s ilegible at that size and hard to read, especially in digital formats.

Proxima Nova

By: Mark Simonson

Our secondary font, Proxima Nova, is excellent for digital use in online collateral, Microsoft PowerPoints, Word, and websites. This font should be used primarily for body text.

Approved Weights

  • Light
  • Light Italic
  • Regular
  • Regular Italic
  • Bold
  • Bold Italic
  • Extra Bold*
  • Black*

* All caps only

Best Practices

  1. Proxima Nova Regular can be used for subheads, all body and accent copy.
  2. Proxima Nova Regular Italic can be used for body copy descriptors.
  3. Proxima Nova Bold can be used for short, selected accent copy and call outs.
  4. Proxima Nova Bold Italic can be used for body copy descriptors, but not in all caps.
  5. Proxima Nova ExtraBold and Black can only be used in All Caps for special call outs and headline treatments.
  6. The smallest possible font size for Proxima Nova should never go below 7pt. In body copy on a regular page size, the comfortable font size should be at 9pt.

Improper Uses

  1. While there are more weights available in the Proxima Nova family, only these weights should be used.
  2. Do not over-condense or expand the letter forms. Also avoid tracking out too much space between text characters and lines.
  3. Cvent has an overall simplicity to its brand. Please avoid making any type feel too heavy.

Sizing Rules

  1. The smallest, possible font size for Proxima Nova should never go below 7pt. In body copy on a regular page size, the comfortable font size should be at 9pt.
  2. Use light when the text is larger than 32pt. Use semibold when the text is smaller than 8pt.
  3. Increase weight by one step when setting text in a light color (eg, orange text over white background).
  4. In print, to compensate for ink spread, increase weight by one step when reversing text over a color or photo (eg, white text over blue background)
  5. When your font size is 7pt the leading (space between lines of text) should be at 10pt. 9pt=12pt. 10pt=13pt. 12pt=15pt. Do you get the pattern? General rule of adding 3 points will always keep the typeface at a comfortable spacing.