2017 Global Event Industry Benchmarks Study
In the survey conducted in the fall of 2016, 869 planning, marketing, and executive professionals from around the world painted a picture of a meetings and events industry that continues to innovate despite mostly static budgets. It is then no surprise that a solid proportion of respondents cited budgeting as the most challenging aspect of their event planning and execution processes and proving return on investment (ROI) as a close second.
How do the practices and processes used by planners, marketers, and executives around the globe compare with those used at your organization? What technological tools are event professionals integrating with established technology to increase their efficiencies? What new technologies might enhance content and better engage attendees at future events? The survey results cover these questions and much more.